Tumblr I have come to you to rant. After you have read this, please forgive me for wasting your time. Read it first though. Amazon has a price comparison application. They are using this application to take money away from small businesses and out of local economies. If you scan a product with Amazon’s tool, find it for cheaper online and buy it they give you a $15 coupon. *They are paying people not to spend money with local businesses.* Now I know many people who would claim that if a product is available for cheaper elsewhere then the consumer deserves that lower price. I disagree. Brick and mortar stores aren’t about finding the best price, they are about finding the best product. Speaking from experience, small businesses put a lot of effort into choosing the very best products that are specifically suited to their clientele. They curate an endless sea of potential products and distill it down to the best 3 or 4 dozen. Few people enter into a record store on a regular basis because they already know what albums they want to buy. On the contrary, they go to the record store to discover what music they never knew they wanted. Amazon’s tool abuses this business model. Small business owners are still left with the burden of curating an exceptional selection of products, but amazon is attempting to rob from them the natural premium that people are often willing to pay for this service. By all means, use this tool in national chains. Let’s help Amazon put Wal*Mart out of business. Just don’t let yourself be deceived into sacrificing local businesses as collateral damage in their war on high prices. I’m not above spending an extra five dollars to support my community, and you shouldn’t be either.